2018-03-09 18:00 搜狐
Since COSTA opened its first coffee shop in London in 1971, “Inspire the world to love great coffee” has become the unremitting pursuit of COSTA. Since entering the China market, COSTA has become every coffee perfectionist’s choice over the years. This is thanks to its selection of high- quality coffee beans, slow roasted in small batches, and delivered through handcrafted cups of coffee by baristas to customers in stores.
New Brazilian coffee beans deliver the “discerning” experience of Italian coffee
Since this March, COSTA has launched a new type of single origin bean for Italian coffee lovers, which are 100% Arabica beans from Cerrado, Brazil. The green beans are bathed under the sun to give the coffee a sweeter and more balanced aroma, so that it tastes mellower and silkier with an enchanting flavor of caramel and dark chocolate. Lovers of Italian coffee, such as Latte or Americano alike can now enjoy their favorite coffee with new Brazilian beans to experience a different aroma and taste.
Apart from the new Brazilian coffee beans, COSTA has also launched new limited offer beverages for spring. The rich and mellow COSTA Cappuccino gives you a refreshing spring feeling. The Orange blossom Cappuccino is smooth and balanced with a pleasant aftertaste, which is a perfect match with fragrant orange blossom jam. Following its success, COSTA also relaunched its Vanilla Caramel Cappuccino which combines vanilla and caramel perfectly to make the taste stronger and smoother. Baristas sprinkle the powder on across the velvet-like silky milk foam to create that perfect latte artwork. Meanwhile, COSTA Flat White family has a new member—Mocha Flat White. The chocolate powder is spread all over, while a little bit of fruit flavor plus a hint of bitterness presents a richer taste on the taste bud, allowing you to enjoy a different experience versus their classic flat white.
From bean to cup, COSTA has a “discerning” attitude to choose only the best
COSTA’s “discerning” attitude stems from the founders’ craftsman spirit. In choosing the right blend for the classic Mocha Italia, the two brothers conducted 112 blind tests before they came up with the perfect brewing beans ratio, which is still in use worldwide today. This “craftsman spirit” has been continued and incorporated into the whole production process at COSTA coffee.
Since 1971, COSTA has been purchasing coffee beans from sources that are 100% Rainforest Alliance-certified. Among those coffee beans, only 1% meets COSTA’s purchasing standards. COSTA has its own roastery in London, and adheres to small-batch, low-temperature and slow-roasting methods to retain the natural oils in the coffee beans. This method ensures the very source of the mellow aroma and unique taste of COSTA coffee. The slower the roasting process is, the smoother the taste of coffee beans will be. This correct and not fast way of roasting, guarantees that each cup of coffee has unparalleled aroma and richness. After being roasted, every batch of coffee beans has to be inspected by COSTA’s coffee master Gennaro Pelliccia and his professional team, before being shipped to stores around the world.
Each cup of COSTA coffee is prepared by a highly skilled barista, and every step of the process including grinding, extracting and coffee art has to be perfectly finished by the barista according to their long-term and rigorous training. Only with perfect skills can they make magic with coffee. And only with an uncompromising attitude can they deliver this “discerning” coffee experience to the customers.
COSTA was founded on London’s Old Paradise Street in 1971. Two brothers from Italy, Bruno Costa and Sergio Costa, passionate about making irresistible coffee, created COSTA’s unique Mocha Italia Blend, and opened their first coffee shop in downtown London.
Over the past 40+ years, COSTA has been providing only high-quality coffee for customers. Even today, COSTA still only uses the world’s 1% of the Rainforest Alliance-certified coffee beans. It also maintains the slow-roasting practice to retain the enchanting aroma and flavour of coffee. The carefully blended coffee beans must be tasted by COSTA’s coffee master before being shipped to shops around the globe. Each cup of coffee is prepared by a professional barista to produce a perfect cup of coffee to every customer.